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Tuesday, August 19, 2008
Home Entertainment Source Partners With Sunfire

FOR IMMEDIATE RELEASE: August 19, 2008

Industry Leaders Create Valuable Alliance for Sunfire Dealers and HES Members

Lexington, Ky – Sunfire and Home Entertainment Source (HES) the A/V specialty division of Brand Source, are proud to announce the addition of a Sunfire factory direct program for members of its buying group. Sunfire, a specialist in the design, manufacture and marketing of luxury home theater products for the custom retail and installation specialist and retail markets, is planning to launch the factory direct program on September 1, 2008. Group members will be subject to approval and authorization by Sunfire.

"We are very excited to announce a partnership with a brand that's so well respected by our members. The performance of their products along with Sunfire's market strategy offer a great solution for our group" stated Jim Ristow, Executive Vice President of HES.

Mark Weisenberg, General Manager of Sunfire, stated, "Throughout our 14 year history, Sunfire's unconventional approach has resulted in products that have positively impacted the audio industry as a whole. Beyond the products though introducing them through qualified, professional dealers has always been pivotal to the growth of Sunfire. The partnership between HES and Sunfire is a natural fit combining Sunfire's relevant home theater products with the expertise of the finest specialty dealers in the U.S."

About Sunfire
Founded by renowned audio innovator Bob Carver, Sunfire designs, develops, manufactures and markets the smallest, most powerful speakers, subwoofers and amplifiers in the world. Sold in over 65 countries, Sunfire combines unconventional thinking with precision engineering to create innovative theater products that deliver exceptional performance – whenever, and wherever, they are heard. Carver's thirty five years of scientific research have resulted in numerous patents including the Tracking Downconverter™ power supply used in the company's receivers and amplifiers; and High Pressure, High Back-emf technology found in the company's speakers.

About Home Entertainment Source
Home Entertainment Source (HES), the A/V specialty division of Brand Source, is a not-for-profit organization with approximately 500 members. HES provides specialized pricing, merchandising allowances and rebate programs to the CE independent specialist, while using the size and power of Brand Source to provide a multitude of general business services. With annual sales exceeding $1.8 billion, HES ranks as one of the largest buying groups in the CE industry.





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